Choosing software
We make both, so we've no reason to push you towards one. The short version: Avio is for larger publishers whose subscriptions, corporate deals and finance are complicated. Adeptis is for smaller publishers who want their whole operation, content and advertising included, in one system.
The main differences, area by area. Each product's feature pages go into the detail.
| Area | Avio | Adeptis |
|---|---|---|
| Who it's for | Larger publishers and groups: several titles, international sales, corporate deals | Small and medium publishers and media owners, especially B2B titles |
| Contacts and CRM | Single customer view: people and addresses as separate records, notes, preferences, related records | Contacts and companies CRM with activity timeline, tags, sales reps and advertising history |
| Subscriptions | Paid, trial, bundles, controlled circulation, mixed baskets, several currencies | Paid and complimentary, print and digital, renewal chains, Stripe online orders |
| Controlled circulation | Dedicated wizard capturing source, method and qualification questions | Requests captured with audit classification, request type and method |
| Corporate licences | Multi-seat licences, named recipients, IP-range access for your paywall | Not the focus |
| Renewals | Auto-renewals console, tracked batches, per-product renewal series | Renewals desk with chase buckets and print-ready letters |
| Audience selection | Visual query builder, counts as at any date, built-in analysis, workflows | Two-pane builder with live counts, ABC priority tiers, household de-duplication |
| Audit reporting | Point-in-time circulation counts and analysis reports | Circulation Age report, gone-away desk, demographics |
| Finance | Multi-currency sales ledger, month-end pack, deferred revenue, VAT rules engine | Account ledger per subscription: invoices, payments, credits, refunds |
| Content and news sites | Not included | Multi-site news CMS, story editor, digital editions |
| Advertising | Not included | Banners, sponsored ads and takeovers with reporting |
| Media pack | Not included | Media pack figures worked out from live data, with sources |
| Email insight and prospecting | Saved audiences exported for your email platform | Campaign reports, companies that clicked, crawled contacts |
| Security | Two-factor login, around 60 permissions, field-level audit trail | Two-factor login, per-user permissions, GDPR consent by channel |
| Reporting and BI | Analysis, finance and operational reports, plus Metabase | Dashboard, circulation reports, plus Metabase |
Tell us how many titles you publish, roughly how many subscribers and controlled circulation readers you have, and what's driving you mad about your current set-up. We'll tell you honestly which one fits, or whether you need either. Book a demo and we'll show you the one that suits you.
Yes. Both are ours, built by the same team, and we have moved publishers between systems before. Your contacts, subscriptions and circulation history come with you.
Probably Avio. Multi-seat licences, IP-based access and a corporate renewal pipeline are where it shines, whatever your number of titles.
Talk to us. Avio is focused on subscriptions, audiences and finance. If you need content, advertising or a media pack too, we'll look at the best way to give you both.
No. Our bureau team can run some or all of the day-to-day on either system for you.
Tell us what you're trying to fix. You'll speak to someone who has run circulation and subscriptions for a living, not a sales script.
Or call 01474 639 103