Sell to organisations as easily as to individuals

Corporate sales are where many subscription systems start to creak. One invoice, twenty readers, three titles, a renewal date, and an IT department that wants everyone in the building to get through the paywall. Most of that ends up in a spreadsheet owned by one person, and everyone hopes they don't go on holiday.

Avio treats corporate subscriptions as a proper part of the system. Organisations get licences with seat counts, named readers are allocated to them, IP ranges are linked to them, and the whole lot has its own dashboard.

The corporate subscriptions dashboard

Open Corporate Subscriptions and you see linked users under licence, the number of licences, how many are live now, enterprise references and titles. Below that is the renewal pipeline: seats at risk, grouped by how soon they're due.

There's also the corporate base by title, so you can see which publications sell best to organisations, and a searchable list of every corporate account with organisation, title, enterprise reference, seats, live users, expiry and status. Each account is live, lapsed or open-ended.

That renewal pipeline is worth a second look. Losing one corporate renewal can cost you dozens of readers at once, so knowing which ones are due in the next few months is where your account managers should start. It ties in with the wider renewals tools.

Multi-seat licences

A multi-seat licence covers one or more products, each with a maximum number of users. Avio shows the products on the order, the dates, maximum users and how many are allocated, along with goods, discount, VAT and total.

Adding readers is flexible, because client lists arrive in every format imaginable. You can:

• add named recipients one at a time;
• add by name ID or email;
• import them from a saved list;
• paste them from the clipboard;
• copy them from another order, which saves a lot of typing at renewal time.

Potential recipients are shown first, so you can check them before adding them to the licence. Allocated recipients can be removed or restored, and the summary exports to Excel.

IP-based access

Plenty of corporate and academic customers don't want named logins at all. They want everyone on their network to read the content. Avio's IP Console handles that.

• Register organisations with their IP address ranges.
• Link the ranges to subscriptions.
• Expose them to your website or paywall, so site-wide digital access just works.

The Avio API includes an IP lookup endpoint for exactly this: your paywall asks whether an IP address belongs to a subscriber organisation and what it's entitled to. The API is read-only, uses scoped keys, is rate limited and logs every call.

Same system, same rules

Corporate subscriptions aren't a bolt-on. The orders sit on the customer record like any other, they're invoiced and accounted for in the sales ledger and month-end pack, and they show up in audience selection, where you can filter by corporate licence or count linked users separately from paying subscribers.

That matters for circulation figures too. Readers on a licence show as linked users, so you can count them alongside paying subscribers or separately, whichever the report needs.

Is this you?

If you sell site licences to universities, professional firms or other large organisations, or you've got more than a handful of multi-seat deals, Avio was built for you. It's the kind of complexity that tips a publisher towards Avio rather than Adeptis.

For a wider view of where B2B subscription sales are heading, read B2B magazine subscription processing trends. Or book an Avio demo and bring a real corporate deal along. We'll show you how it would look.

Questions

Next: Renewals. An auto-renewals console, tracked renewal batches and a renewal series for every title.