Contacts and companies
Contacts and companies with circulation, consent, advertising and activity history on every record.
Adeptis · All-in-one platform for SME publishers
Audience, circulation, content and advertising. One platform for SME publishers.
Most small publishers run on a patchwork of spreadsheets, mailing tools, ad trackers and CMS logins. Adeptis replaces the lot with one secure system over one database.
Who it's for
Built for publishers who've had enough of the patchwork
Built for small and medium publishers and media owners, particularly B2B titles with controlled circulation, an audit to pass, news sites to feed and advertisers to report to.
Smaller, or bigger? Avio may fit better. Our straight comparison will tell you in two minutes.
CRM
Every reader, advertiser contact and prospect, with circulation, consent and activity history.
Circulation
Subscriptions, controlled circulation and ABC-ready reporting from the same records.
Content
Publish once to a family of news sites, with scheduling, SEO and digital editions.
Advertising
Banners, sponsored ads and takeovers, scheduled and reported across every title.
Features
Everything Adeptis does, one page at a time
Each page explains what the feature does, why it matters to a publisher, and shows you the real screens.
Audience selection
A two-pane audience builder with a live count, ABC priority tiers, household de-dupe and CSV export.
Subscriptions and renewals
Paid and complimentary subscriptions with a ledger, Stripe online orders, subscription runs and a renewals desk.
Circulation and ABC audit
The Circulation Age report, ABC priority tiers, a gone-away desk, demographics and de-dupe tools.
News CMS
One story editor for a family of news sites, with scheduling, SEO, company tagging and per-article reports.
Advertising
Banners, sponsored ads and takeovers scheduled by date and reported by site, with staff traffic excluded.
Media pack
Media pack figures worked out from live circulation and email data, with the source of every number.
Email insight
Campaign reports synced from your email platform, plus a ready-made list of the companies that clicked.
Prospecting
New contacts found on company websites, with a confidence score, a source page and published and derived addresses kept apart.
Reporting and BI
A live dashboard, reports throughout the system, and Metabase dashboards and self-serve BI set up by our team.
Security and GDPR
Mandatory two-factor login, per-user permissions and GDPR consent recorded by channel and media group.
Working with us
Software from the people who'll also support it
How we build
Built and run in the UK
Our own development team builds and supports Adeptis. When you ring, you get someone who knows the code and knows publishing.
Migration
Move without the pain
We migrate your existing subscriber and circulation data and check the counts with you before you switch over.
Bureau services
Need hands as well?
Our bureau team can run all or part of the day-to-day on Adeptis for you, from renewals to audit preparation.
Questions people ask about Adeptis
Who is Adeptis for?
Small and medium publishers and media owners, particularly B2B titles with controlled circulation, an audit to pass, news sites to feed and advertisers to report to. If that's a patchwork of spreadsheets, mailing tools, ad trackers and CMS logins today, Adeptis is built to replace it.
We run on spreadsheets and an old system. Can we move to Adeptis?
That's exactly the situation Adeptis was built for: one system over one database instead of a handful of tools that don't talk to each other. Every publisher's starting point is different, so we'll look at what you have now and talk through the move in a demo.
Does Adeptis run our websites?
Adeptis has a multi-site news CMS that feeds a family of news sites, with stories, digital editions, newsletters, events and advertising managed in one place. Set-ups vary, so we'll talk through yours in a demo.
Will it help with our ABC audit?
Yes. The Circulation Age report breaks circulation down by request type, age and ABC priority tiers, and the gone-away desk and de-dupe tools keep the data clean. ABC carries out the audit itself, and our audit preparation team can help you get ready.
How is Adeptis different from Avio?
Adeptis is for small and medium publishers and covers content, advertising, the media pack, email insight and prospecting as well as subscriptions and circulation. Avio is for larger publishers and groups with heavier volumes and more complex needs, such as multi-currency sales, corporate licences and finance-grade accounting. Avio or Adeptis has the full comparison.
Who supports it?
We do. Adeptis is built by our in-house UK development team, and you deal with the same people who build it, backed by a bureau team with decades of publishing experience.