· 6 min read
Direct Debit for Subscription Publishers
How Direct Debit works for magazine and B2B subscriptions, what the scheme rules ask of you, and how to stop failed collections turning into lapsed readers.
Blog
Notes on subscriptions, circulation and publishing data
Practical stuff from people who do this for a living. Mostly written by Rob Sherwood.
· 6 min read
How to Measure Renewal Rates Properly
A practical guide to working out renewal rates that mean something: the right denominator, a fixed measuring point, and the splits that show what's really going on.
· 6 min read
Request Recency in Controlled Circulation
What ABC's five-year request rule means in practice, why the date matters as much as the request, and a routine for keeping a controlled file in date.
· 6 min read
New Subscription Rules: What the Draft Guidance Says
The draft subscription rules guidance is out. Who it covers, what reminders and exit routes publishers need, and what to check before 1 January 2027.
· 6 min read
How to Prepare for an ABC Audit
What an ABC audit checks, the records to keep year-round and how to make audit week dull in the best possible way.
· 6 min read
Controlled Circulation Explained
How controlled circulation works, why qualification and request recency matter, and how to keep a free circulation file valuable to advertisers.
· 6 min read
Building a Renewal Series That Works
A practical guide to planning renewal efforts for paid and controlled titles, from timing and channels to copy and measurement.
· 5 min read
Deferred Revenue for Subscriptions
Why subscription money paid upfront isn't revenue yet, how to release it per issue or over time, and how to keep finance and circulation in step.
· 5 min read
Choosing Publisher Subscription Software
A practical checklist for publishers choosing subscription software, from writing requirements to the awkward questions worth asking suppliers.
· 6 min read
Gone-Aways and Why They Cost You
Why returned copies cost more than the stamp, and a simple routine for handling gone-aways in print and digital.
· 5 min read
Media Pack Figures Advertisers Trust
Why advertisers discount vague media pack numbers, and how to present circulation, digital and audience figures that stand up to scrutiny.
· 3 min read
End-to-End Subscription Workflows
Joined-up subscription workflows leak less revenue and give cleaner data than a patchwork of forms, plug-ins and spreadsheets.
· 5 min read
What Is Avio? Publisher Subscriptions
What Avio does, who it's for, where it came from and how it differs from Adeptis, our platform for smaller publishers.
· 4 min read
Moving to Avio: A Step-by-Step Guide
The practical steps of moving a publisher's subscription data and processes onto Avio, and what to check at each stage.
· 4 min read
B2B Subscription Processing: 5 Trends
An operations-focused look at corporate orders, print and digital fulfilment, invoicing and renewals, and the five forces changing them.
· 3 min read
B2B Publishing in the Age of AI Content
As AI churns out generic content, trusted B2B publishers with real expertise could find their value going up, not down.